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Growth Scorecard

The five numbers that matter: Talk, Instant Genie/email, cost per activated genie, partner signups, shares. Last 30 days (2026-08-22 → 2026-09-20).

Generated Sep 20, 2026, 11:05 PM

Fix Instant Genie / the signup ladder

Talk is healthy (23.1%) but activation is 1.1% (target 20%+). Fix the Instant Genie / signup ladder after the first conversation, not the page.

1 · Talk

On target

% of landing sessions that start Talk

23.1%

-29.3% vs prior period

175 of 758 sessions · GA4 demo_start / tool_start

2 · Instant Genie / email

Below target

Talk → email / Instant Genie rate

1.1%

+258.9% vs prior period

2 of 175 Talk sessions · GA4 tool_complete, instant_genie_first_answer, pdf_gate_submit, manual_upload_submit, booking_click

Same-window ratio, not a verified per-session funnel — see docs/growth-scorecard.md.

3 · Cost per activated Genie

Paid + partner spend ÷ genies activated

—

$0 paid + $0 partner ÷ — genies

Activated-genie count not available (credentials not set). Spend is tracked; the denominator needs SUPABASE_URL/SUPABASE_API_KEY for the main product DB.

Spend is manual input — edit data/scorecard/manual-inputs.json.

4 · Partner-sourced signups

End customers registered by a partner

0

No prior-period comparison

Marketing Supabase · partner_deals created in window

5 · Shares of live Genies

Clicks on shared genie demo links

0

No prior-period comparison

GA4 genie_cta_click — proxy for genie-link distribution. There is no dedicated "share button clicked" event yet; see follow-ups in docs/growth-scorecard.md.