The Company

Enterprise DNA helps businesses put data and AI to work. Their learning platform has trained 220K+ professionals. They also run consulting engagements and managed Command Centre deployments for owner-operator professional services firms.

Voice was never going to be a single use case for them. Learners need help inside courses. Website visitors need routing without reading every page. Consulting clients need context before a live call. All three jobs needed the same thing: talk, get an answer, move on.

The Challenge

Enterprise DNA had strong documentation and structured courses — but three different audiences hitting three different friction points:

1. Learners in the platform paused mid-lesson to search docs or wait for forum replies instead of staying in flow.
2. Website visitors bounced when they couldn’t quickly tell whether they needed learning, a project engagement, or Command Centre.
3. Consulting clients arrived to kickoff calls cold — or after the team spent 45+ minutes manually briefing them on context and agenda.

“We could have bolted on a chatbot for the website and called it done,” said Sam McKay, founder of Enterprise DNA. “That would have solved none of the learning or meeting prep problem. We needed voice everywhere our users already were.”

Why Help Genie

Enterprise DNA builds AI agents for clients — they evaluated voice platforms on the same bar they use for customer work:

• Voice-first, not chat with a mic button pasted on
• Embeddable in their learning platform and website
• One stack to train, brand, and deploy multiple genies
• Fast iteration — new genie flows without a quarter-long integration project

Help Genie matched because the same genie infrastructure could serve product, marketing site, and sales onboarding without three vendors.

Implementation

Enterprise DNA stood up three genies from one Help Genie account:

1. Learning platform genie — trained on course context and platform navigation; embedded where learners work through modules.
2. Website guide genie — lives on enterprisedna.co; routes visitors to learning, engagements, or Command Centre based on what they describe.
3. Meeting onboarding genie — shared before consulting calls; walks clients through agenda, what to prepare, and how the engagement will run.

Each genie went live the same day it was configured. Branding uses Enterprise DNA’s indigo accent so the experience feels native, not a third-party widget.

The Results

After deploying across product, web, and sales:

• Learners ask course questions by voice without leaving the lesson.
• Website visitors get routed in one conversation instead of hunting menus.
• Consulting calls start with clients who already understand scope and agenda.

The team treats voice as infrastructure — the same way they deploy agents for Command Centre clients.

What They’d Tell You

If you’re running a platform plus services, don’t pick one surface for voice. Pick the stack that lets you embed everywhere.

Start with the highest-friction moment. For Enterprise DNA, that was client meeting prep. Then extend to product and web once the playbook works.

What’s Next

Enterprise DNA continues expanding genie coverage inside the learning platform — deeper course-specific agents and more Command Centre onboarding flows.