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Marine playbook

Hybrid by design: the genie knows when to hand off

Voice AI is not about replacing your service coordinator. It handles the always-on intake and hands the complex technical, warranty, and salvage calls to a person with the vessel, issue, and history already captured.

  • Customers hate repeating the vessel and fault to a second person
  • Context lost between an answering service and your yard coordinator
  • Some technical calls genuinely need your coordinator, and callers can tell
  • Escalations with no notes waste coordinator time on the callback
The architecture

Handoff is routing: the genie answers every call, then sends the right conversations to your coordinator.

Phone Website SMS Genie CRM / DMS Sea trial booking Sales rep WHERE THE CALL GOES
Where the call goes Phone, web, and SMS all land on one genie that routes to your CRM, booking, or a human.

A handoff that carries the context

The whole point of hybrid AI plus human is that the coordinator who picks up already knows the vessel and the problem. Your genie decides when to escalate based on your rules, then passes the vessel name, the fault, and everything captured so the owner never starts over.

When it hands off to your coordinator

  • A complex technical fault or warranty claim that needs your coordinator to weigh in
  • A high-value refit or salvage where a person adds confidence
  • Anything outside its knowledge base or your yard rules
  • An owner who simply asks to speak to someone

Every escalation reaches your coordinator as a clean note, not a missed call. This is the split shown in the architecture guide: the genie owns the repetitive intake, your team keeps the technical judgement. It pairs naturally with after-hours dock calls and parts and yard FAQ.

The other workflows

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