Marine playbook

Never let a sales or brokerage enquiry go cold

Every call and web chat about a new boat, a used listing, or a brokerage becomes a captured, qualified lead with the vessel type, budget, and timeline, then routed to the right person before the buyer rings the next yard.

Web visitors enquiring about listings leave no contact when no one answers
Hot buyers go cold while your sales team is out on a sea trial
No way to separate a casual browser from a ready buyer this month
Brokerage and trade-in enquiries get lost between inboxes

The architecture

Lead capture is the same capture, qualify, notify, resolve flow, tuned to score buying intent.

How the data moves Capture, qualify, notify, resolve. Every conversation ends as a record, not a lost call.

Qualified leads, not just messages

A name and a "call me back" is not a lead. Your genie asks the questions that tell your sales team whether this is a buyer ready to sea-trial this week or someone browsing listings, and it does it in a natural conversation, not a form the visitor abandons.

Captures

Name, number, vessel type of interest, new or used, and how they found you.

Qualifies

In-market timeframe, budget range, and whether they have a trade or brokerage vessel.

Routes

Sends it to new sales, brokerage, or service so the right desk follows up.

Every enquiry reaches your team the moment the conversation ends — nothing waits for someone to check voicemail. Read the platform-level architecture guide to see how the lead data moves.