How it works
Built in a conversation. Live in an hour.
Tell the builder what you do. Give it your documents. Pick a voice, turn on the channels. The whole hour is below, played in under a minute.
Three steps. One hour. No developer.
Setup is a chat with the builder. This is one hour of it, for a real business you can talk to when it is done. Watch the phone on the right fill in as the conversation goes.
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Hi. I am your genie builder. What does your business do?
- Plant and equipment hire. Diggers, scissor lifts, compactors. Southern Cross Hire, Christchurch.
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Got it. Who rings you most: people mid-job with a problem, or people pricing a hire?
- Both. A lot of breakdown calls after hours.
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Then I will take breakdowns first and turn quote requests into leads. Drop in anything you want me to know.
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Hire-terms-2026.pdf
Read. 14 pages. -
Price-list.xlsx
Read. 212 lines. -
southerncrosshire.co.nz
Read. 38 pages. -
Operator manuals, 11 files
Read. 640 pages. -
Read all of it. Ask me something a customer would ask.
- What oil does the 5-tonne digger take?
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15W-40, 12 litres. Check it with the arm lowered.
From the Kubota KX057 manual, page 31
- That is right. Sound like us, not like a bot.
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Brand applied
Navy, your logo, Bella as the voice. -
Done. Which doors do you want open?
- Website, our phone line, a QR for the yard, and email.
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Website widget on
One line of script, added. -
Phone line connected
Your existing number, after hours first. -
QR code ready
Print it for the yard and the machines. -
Email connected
Reads, sorts, drafts. You send. -
You are live. I will take the first one.
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First call, 6:41pm
"Is the 19ft scissor lift free this weekend?" Answered in 1.9 seconds. Lead in your CRM.
Learning your business Knows your business
Answers as Bella
Phone, 6:41pm 1.9s
"Is the 19ft scissor lift free this weekend?"
Two are free Saturday. Pick up from 7am, or delivery from $120.
58 minutes. Live on four channels. First call handled.
It does not guess. It cites.
A genie is only as good as what it has read. Yours reads your manuals, your terms, your prices, your stock, and every answer says where it came from. Pick a business and watch one.
Southern Cross Hire
Plant and equipment hire
What its genie has read
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Hire terms
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Price list
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Operator manuals
Answers as Bella
"What does the damage waiver actually cover?"
Accidental damage up to $5,000. Not theft, not tyres. If you want theft covered, the premium waiver is $18 a day.
From your hire terms, page 4
Answered in 1.7s
Fieldline Ag Machinery
Agricultural machinery and service
What its genie has read
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Spec sheets
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Service schedules
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Stock system
Answers as Sam
"Baler keeps throwing a net wrap error mid-paddock."
Error 42 is net brake tension. Back it off half a turn and run one bale. If it comes back, the brake pad is worn and we have one in stock at Ashburton.
From the operator manual, page 88, and live stock
Answered in 1.8s
Wanderline Motorhomes
Motorhomes and caravans
What its genie has read
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Vehicle handbooks
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Hire agreement
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Travel guide
Answers as Jenna
"The water pump runs but nothing comes out."
The fresh tank is empty or the bypass valve is open. The valve is under the bed on the driver side. Turn it to the left until it stops.
From the vehicle handbook, page 22
Answered in 1.6s
Three example businesses, made up for the test drive. Three real genies. Yours would answer as you.
Reads before. Looks up during. Writes back after.
An answer is the start. Around every conversation the genie reads from the tools you already run and writes back where the outcome needs to land, so nobody retypes anything.
01 · Before the call
Knows your business before it picks up
Reads from your knowledge base, your pricing, your roster, your stock system. It knows your business before it says hello.
02 · During the call
Mid-conversation lookups, in real time
Check stock. Find availability. Pull a customer record. Real answers, in real time, from your real data.
03 · After the call
Writes back where it needs to land
Job in the calendar. Lead in the CRM. Disposition logged to the right place. A ping for the team that needs to know.
Open one screen. It is already done.
You did not take a single call overnight, and nothing was missed. This is what you open at 8am.
What happened while you slept: people helped, issues resolved, hours you did not have to spend.
The questions people ask first
Straight answers. Where something is not ready yet, it says so.
What happens when it does not know the answer?
It says so, and it hands over. You set what counts as urgent, and those reach a person straight away. The question lands in your inbox, so you add the answer once and every channel has it from then on.
Do I need a developer?
No. Setup is a chat with the builder. The website widget is one line of script, and everything else is a switch. Most people do it themselves in an hour.
Can I keep my phone number?
Yes. Bring your own number, or get a new local or toll-free one, provisioned in minutes. Most businesses start with after-hours and overflow, then let the genie take more as they trust it.
How long does it really take?
Most businesses are live inside an hour. The slow part is finding your documents. Once they are in, the genie has read them before you have finished your coffee.
Does it ring customers?
Not yet. Outbound, where the genie makes the call, is early. Today the genie answers, and when someone asks for a callback a person rings them. We will say when Outbound is live, not before.
What does it cost?
A fraction of a support hire, and it does not clock off. Plans are on the pricing page, and you can build a genie free before you decide.
See pricingTalk to a live Help Genie
Don't take our word for it. The same genie that answers your customers will show you exactly how it sounds, what it knows, and where it hands over to your team.
Or ring it: +64 9 886 4856
Now we're talking.
Real-world support. Reinvented. One genie, every channel, in your voice, live within the hour.
Always There
Present day and night, on every channel your customers already use.
Always Evolving
Every conversation captured, analysed, and turned into your next best step.
Always On-Brand
Every response speaks in your voice, never a generic script.